Novaripa: Abruzzo wine makes way in the world
Novaripa has enjoyed great success both in Italy and abroad. Thanks to its quality and innovative design, it has brought great results both at Vinitaly in Verona, at ProWein in Duesseldorf and at the London Wine Fair in London.
A NEW AND ATTRACTIVE BRAND!
The Novaripa has renewed its style. Now adopt a unique design that highlights the various lines of wine, each with its own characteristics but always with the highest quality.
The labels, with a modern and minimalist design, capture the eye and give courage the right value to the quality wine contained in the bottles.
This was possible thanks to the synergy of the Novaripa’s Marketing Team and the Spazio di Paolo company, leader in the sector that, with many experiences and skill, took care of the design of Novaripa.
The new brand was a great success at the booths at ProWein and Vinitaly.
Much of this success is also due to the history and characterization behind each wine.
For example, the Agronika line is linked to the influence of the soil where grapes are grown. This influence manages to give each wine its particular hint.
The Monatic line, whose name derives from a mix of the words Moon and Lunatic, is a wine whose viticulture is influenced by the action of the lunar phases on the growth of grapes
The possibility of having lines influenced by natural influences is due to two very important strengths.
The first is represented by the farmers, whose passion for theirs
work is reflected in their commitment to obtain high quality grapes.
The second is the Novaripa’s Technical Team could not be entrusted in better hands. Their scrupulousness in controlling the quality of the entire process, from the grapes of each farmer to the bottling, are one of the reasons why Novaripa Wines reach an exceptional level.
VINITALY, PROWEIN AND LONDON WINE FAIR: OPPORTUNITIES TO KNOW AND GET KNOWN!
Novaripa’s first meeting with the European public took place in Duesseldorf, on the occasion of Prowein.
For this event a stand was created in collaboration with Icario, a Tuscan winery that produces “Vino Nobile di Montepulciano“.
It was the perfect opportunity to convey an important message regarding the two wines: even if the name is common, Montepulciano d’Abruzzo and Vino Nobile di Montepulciano are very different from each other and it is therefore useless to conflict when cooperating is possible get much more profitable results.
The two wineries are based on John Nash’s Theory of Games. As the mathematician himself said:
“A game can be described in terms of strategies, which players must follow in their moves: there is balance, when no one can improve their behavior unilaterally. To change, we need to act together. “
The stand attracted many curious people who wanted to discover the difference between the two wines, as well as the two territories.
This collaboration immediately struck the members of the WineNews a web portal which wasted no time in dedicating an article to them “United and different: Nobile di Montepulciano and Montepulciano d’Abruzzo join hands in Germany”
The first meeting of the new Novaripa brand with the Italian public took place at Vinitaly in Verona.
On the occasion of the first appearance at this international event, now at the 53rd edition, which attracted 125,000 visitors from 145 nations, the winery decided to organize a stand at the top, with the collaboration of the esteemed company Espositiva s.r.l. of Bergamo.
The results were immediately evident: the stand was highly appreciated by both importers and distributors and agents.
Further confirmation of the quality of the Novaripa Project and Wines took place during the 2019 edition of the London Wine Fair.
The 39th edition of the London Wine Fair was a huge success, with over 14,000 wines from 32 countries.
The new brand together with the skill of the importer favored numerous meetings that brought to light Great Appreciations from the International Public, experts in the sector.